The GLOBALPARTNERS program consists of identifying and support the development of products, whose characteristics are able to compete in international markets more competitive.
With this program, we intend to provide producers a set of technical tools, properly monitored, that allows them to obtain products according to a rigorous technical specification, so that all products meet the highest standards of quality and Food Safety.
Ultimately it is intended that with this program enhances the products of Adhering Farmers, particularly wines and olive oil, through the commercialization in markets that are distinguished by:
- • SOPHISTICATION IN CONSUMPTION;
- • SCALE AND DIMENSION COMMERCIAL;
- • HIGH POWER PURCHASE OF ITS CONSUMERS.
The GLOBALPARTNERS program intend to create value to producer for the following routes:
- • TECHNIQUE – Monitoring and counseling from production to commercialization, including implementation and compliance certification and quality control;
- • MARKET – Gaining access to foreign markets with the desired characteristics, integrating farmers into a productive network, which commercialize its products through a strong and unifying brand.
With the creation of the G brand, which is divided into G Wine for wines and G Olive Oil for olive oils, we can meet producers of several productive regions in a common concept, while the provision of Technical Assistance will contribute to improving the quality of cultural practices, to create adequate infrastructure for processing these products, and for certification and integrated promotion of products.
Knowing the importance of agricultural and agro-industrial products of Portugal as differentiating elements of what our country has to offer, the GLOBALPARTNERS Program bet on getting married the genuine and traditional know-how, with the sophistication of production techniques, image, packing and marketing associated.
The bet in terms of International markets will focus on markets with different affinities with the Portuguese products, and at same time know growth dynamics of consumption of wines and olive oils, especially if produced under an integrated concept and duly promoted.